Get ready for a game-changing shift in how you experience Buffalo Bills football! Starting in 2026, the team is taking full control of its radio broadcasts, producing and distributing every preseason, regular season, and playoff game themselves. But here's where it gets interesting: this move isn't just about the future—it's already shaking things up. Beginning February 9, One Bills Live will be brought in-house, marking the first step in this bold new strategy.
The traditional radio broadcast, currently airing on WGR-AM 550 and Rochester’s 950-AM The Fan, will transition to a streaming-only format, available exclusively on BuffaloBills.com and THE BILLS APP from 1-3 p.m. weekdays. Don’t worry, though—One Bills Live will still simulcast on MSG Western New York, so you won’t miss a beat. And this is the part most people miss: daily podcast versions of each episode will be available on the Bills App, BuffaloBills.com, Apple Podcasts, Spotify, and all major podcast platforms, ensuring you can catch up anytime, anywhere.
But here’s the controversial part: Is this shift to in-house production and streaming a smart move, or could it alienate fans who prefer traditional radio? Pete Guelli, Bills President of Business Operations, believes this model will better serve fans and strengthen ties with local businesses. "The delivery of media content has evolved dramatically," he said. "This approach positions us to engage more deeply with our audience and community."
By partnering with Good Karma Brands, a media powerhouse known for leveraging sports content, the Bills aim to expand their reach across New York State, Southern Ontario, and beyond. This transition also marks the end of their 14-year partnership with WGR, though fan-favorite co-hosts Chris Brown and Steve Tasker will remain at the helm of One Bills Live.
Here’s the question we’re debating: Will this in-house strategy truly enhance fan engagement, or could it create barriers for those who rely on traditional radio? Let us know your thoughts in the comments—we’re eager to hear if you’re excited about this change or if you’ll miss the old way of tuning in. One thing’s for sure: the Buffalo Bills are rewriting the playbook for sports broadcasting, and we’re all along for the ride.
